Working with a client from early concepts through final production and delivery of a new, super easy-to-use, best-in-class drone experience. Over one and a half years we collaboratively worked to bring a brand new experience to life, taking aerial photography and videography to new heights.
Throughout this project I was the design lead, closely collaborating with our clients, as well as individually designing wireframes, flows, information architecture, presentations, and screens.
Our project started as a three month concepting engagement with a large, new client. As the design lead, I worked with my team setting up discovery workshops and user research to better understand the problem space and the client's needs. We collaborated closely to work towards multiple solutions and ideas and simultaneously crafted user research to help us figure out the best solution.
To better understand users, we would take novice participants out flying with a drone. We also immersed ourselves in drone flying outside of the office and on weekends. Together with our client's knowledge, this helped us to understand a need to break away from the complicated experience and interfaces of other drones and controllers and create something super simple, easy to understand, and easy to operate.
- Crafted and facilitated discovery workshops with client
- Lead large team, collaborative sketching sessions
- Designed and lead user research initiatives
- Immersed team and myself in product space through flying
- Designed interactions to be within thumbs reach from controller
- Focused on making flying simple and fun
- Took three month contract to extended 1.5 years of collaboration
- Designed a flying experience that anyone could pick up and use
Red Dot Award | 2017 for Best of the Best in Product Design
Seamless four device user experience
Extended three month contract to 1.5 years
Close collaboration with large team
Influenced hardware and software design for drone and controller
Home screen showing a quick way to start flying, with a swipe up.
Flight HUD showing that the drone is getting ready to start.
Flight HUD showing that the drone is ready to fly.
As the drone starts up, the screen showcases a message that the rotors are starting.
The Flight HUD was the main screen for customers. We worked tirelessly to simplify the screen to just the necessary components. We also crafted the interaction points to be at the edges of the screen, easily reachable with your thumbs that rest on the remote. This screens, and the previous, made this drone one of the easiest to fly, even for novices.
Showcasing part of the out of box experience for customers to get the drone ready to fly. Updates were often needed before the first flight to ensure safety and adherence to regulations.
Most customer interaction with the touchscreen happened on these four screens. The Home screen with easy access to flight. The main Flight HUD with simple, reachable interface. The Flight Menu, accessed via the left-most bottom button. The Video Settings menu, accessed via the right-most bottom button.
Additional Flight HUD screens showing the ability to fly with a map view; reviewing media while the drone is hovering in flight; and automatic modes for the drone including the ability to return to 'home' position.
Before a customer's first flight with the drone, a quick tutorial is displayed which goes over safety information, how to use the controller, and some basic functions of the software.
A simulator was also designed to allow for customers to practice flying in a simulated environment, but with the actual controller. This simulator was accessed from the Home screen and helped customers quickly grasp flight basics.