Key metrics and business impact
Just some of the recognition I've received.
“His craft is top notch, with very positive feedback from customers and leaders. He not only leads with a POV doing actual design work, but holds a high bar for amazing work. He operates in the new way as a builder, blurring the lines between functions with tight collaboration and incredible velocity.”
Carly Wood, Director of Product Management, Intuit
“This is epic. Full stop.”
Sasan Goodarzi, CEO, Intuit
“You might be onto a breakthrough.”
Scott Cook, Founder, Intuit
“John Wayne is the best design partner ever. You have an awesome ability to move from the strategy mindset to fast implementation. You always hit the freakin mark, every time.”
Principal Product Manager, Intuit
“The entire set of patterns and experiences across mobile and web keep getting tighter and tighter. Seeing the end-to-end spotlight left me really excited about the product and customer experience we're working towards. Huge shout out to John Wayne for the killer walkthrough.”
Liam Greig, Director of Product Design, Intuit
“You're my absolute favorite designer to work with, across the many years I've had the pleasure to work on product.”
Mike Artamonov, Engineering Manager, Intuit
Intuit (QuickBooks) | San Francisco, CA | Feb. '25 – Current
Player-coach: I personally designed the flagship AI experience while building and leading the team. Designed the core Intuit Intelligence experience and its interaction framework, taken from concept to GA in 5 months, with patterns now used by 20+ teams across Intuit. Also designed the agentic Business Feed (44% engagement, target was 25%), part of the launch the CEO called the most significant in our history. Recognized with Fast Company Innovation by Design 2025 and presented to the Board of Directors. Scaled the design, research, and content practice from 3 to 13 to meet demand.
Intuit Intelligence - Case Study Coming Soon
Intuit (TurboTax) | San Francisco, CA | Sept. '23 – Feb. '25
Designed and launched TurboTax Verified Pro, a 0-to-1 dual-sided marketplace matching consumers with the independent tax pro best suited to their situation (84 NPS, 72 PRS, 21% referral share vs a 5.2% forecast). Provoked and prototyped the combined Verified Pro and Full Service vision that redirected the strategy, reviewed by the CEO and Intuit's founder. Held design-lead and acting-director ownership of the initiative.
TurboTax Full Service - Case Study Coming Soon
Twitter | San Francisco, CA | May '22 – Jan. '23
Designed across Twitter's highest-volume surfaces: the Home timeline, Compose, Replies, and personalization. Partnered with ML engineers to model negative recommendation signals. Shipped experiments that lifted personalization feedback 7.26%, Tweets composed .33%, and replies sent .42%, through usability improvements and mental-model mapping.
Twitter - Project Nah - Featured Case Study
Make Twitter Easy - Featured Case Study
DeathGhost | San Francisco, CA | Oct. '20 – May '22
Stepped back from corporate work to start a woodworking studio (deathghost.com). Built the brand, products, and customer base solo.
True | San Francisco, CA | May '20 – Oct. '20
Designed a private-by-default social network with separate threads for family, friends, and community, owning product vision and end-to-end execution across platforms. Player-coach, directly contributing design while leading a team of six.
True Onboarding - Featured Case Study
Ancestry | San Francisco, CA | Oct. '16 – Feb. '20
Set design direction across 5 product pillars; grew AncestryDNA from <1M to 22M+ customers, brought Traits to market at 5M+ kits, launched 5 new 0-to-1 products, and lifted the iOS app to a 4.8 rating. Directed a 30+ person product and content design org across two offices, fostering a culture of critique and innovation.
Ancestry Mosaic - Featured Case Study
Idean (now Frog) | San Francisco, CA | Mar. '15 – July '16
Design lead across multiple client teams. Served as design lead for a new consumer product for a large action-camera company, working 1.5 years to bring it to market. Designed a multi-user, multi-input hardware and software experience that helps teams work together, remote and colocated.
Aerial Photography - Featured Case Study
Stimulant | San Francisco, CA | Oct. '12 – Feb. '14
Designed the MOHAI Launchpad for the Bezos Center for Innovation, the digital experiences for Reunion Tower in Dallas, the Intel Ultrabook Exhibit at the Intel Museum, and a creative drawing application for large tablets for Samsung's PIT group. Designed for uncommon computing through collaboration, experimentation, prototyping, and iteration.
Punchcut | San Francisco, CA | May '11 – Oct. '12
Designed a battery-powered smartwatch, music, communication, and e-commerce applications for Fortune 500 companies and startups across phones, tablets, and TVs. Delivered everything from sketches and prototypes to fully annotated wireframe documents.
Mozilla | Mountain View, CA | May '10 – Aug. '10
Designed and prototyped the Firefox Home Tab. Researched and presented perceived performance for the Firefox startup process.
Earlier | Indiana | 2006 – 2009
Design and front-end work at I.U. Communications, Cerner, and the I.U. Alumni Association, including a campus-wide emergency system and the coding of 13,500 pages across 85 sites.
Indiana University
Indiana University
Teaching: Assistant Instructor and mentor for Interaction Design, HCI, and Social Informatics, Indiana University, 2009 – 2010.
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