Reduce customer friction by improving the usability of basic tasks
Our goal with Make Twiter Easy was to tackle the known usability problems that were core to the Twitter experience. This included things like where the Reply button on a Tweet would take users; does it allow a user to reply or does it allow users to view the replies to the tweet? We also tackled making it easier to know how to get to Tweet Details and the conversations, as well as allowing users to view more of a conversation (replies) directly on the Home timeline. These usability issues have been surfaced at Twitter from multiple years of user research.