Howdy, I’m
John Wayne

As someone who has been on both sides of the design world, creating designs and hiring those who create them, I've seen my fair share of portfolios. Thousands, in fact. And if there's one thing I've learned, it's that many designers misunderstand the primary role of their portfolio.

What happens when we typecast a designer? We find ourselves in a world where a brilliant UX designer is passed over for an e-commerce website design role because their portfolio is filled with healthcare app designs. Or where a graphic designer with a flair for typography is rejected for a logo design role because they don't have logos littered across their CV.

In a world where perfection is often overvalued, it's crucial for us designers to appreciate the merit of embracing imperfection. This post examines the significance of acknowledging our human authenticity and uniqueness in design, and how this approach can lead to more profound and engaging product designs that strike a deeper chord with users