portrait of John Wayne Hill reading a book in a San Francisco park

Resume & Experience

for John Wayne Hill

Design Leader

Design leader (16+ yrs) who builds teams and ships 0-to-1 products at the pace executives notice. At Intuit, I grew a 3-person team to 13, took QuickBooks' AI product from concept to GA in 5 months, and designed the agentic Business Feed the CEO called “the most significant launch in our history.” Before that, grew AncestryDNA from <1M to 22M+ customers. I hire for grit, lead by serving, and ship things that earn their place.

Experience

Impact

Key metrics and business impact

“This is epic. Full stop.” — Sasan, CEO

44% Business Feed engagement (2× target)

21% referral share rate (4× forecast)

Launched 0-1 product with 72 PRS in first year.

Increased Tweets Composed per user by .33%

Increased personalization feedback from Twitter Home by 7.26%

Increased Replies Sent by .42%

Grew AncestryDNA from <1M to 22M+ customers

Brought AncestryDNA Traits to market, selling 5M+ upgrades and kits

Launched 5 new, 0-1 products on top of DNA

Overhauled iOS app to 4.8 app store rating

illustration of a man with a pie chart looking at rising metrics as a graph
illustration of a bearded man getting an oscar award
Experience

Awards & Talks

Just some of the recognition I've recieved

2025 Fast Company Innovation by Design | AI — Honorable Mention

2017 Red Dot Award | Best of the Best in Product Design | Aerial Photography

2014 Interpretive Interactive Installations Award | AAM

2013 GOLD | Best Museum Environment | Event Design Awards

2011 | Workshop Session | Midwest UX | MacGyver Prototyping

Beyond Work

Community

Founder — GatherBound, a community platform for in-person clubs that outgrow their rooms

Organizer — SF Sci-Fi & Fantasy Book Club (900+ members)

Testimonials

What People Say

Roles and Repsonsibilities

Work Experience

Need a PDF, jump down a bit

Intuit logo

Product Design Manager

Intuit (QuickBooks) | San Francisco, CA | Feb. ‘25 – Current

Built and led a 13-person team (up from 3) shipping QuickBooks’ AI product. Took Intuit Intelligence from concept to GA in 5 months. Designed the agentic Business Feed (44% engagement, target was 25%) which the CEO called “the most significant launch in our history.” Presented to Board of Directors. Fast Company Innovation by Design 2025, AI — honorable mention.

”We’ve done a great job on the design”

Dava Talach, V.P. Product

”This is the direction, love it!”

Marianna Tessel, E.V.P. Small Business Group

Coming soon - Featured Case Study

Intuit logo

Principal Product Designer

Intuit (TurboTax) | San Francisco, CA | Sept. ‘23 – Feb. ‘25

Took on Director-level scope to design and launch TurboTax Verified Pro, a 0-to-1 dual-sided marketplace. Matched consumers with an independent tax pro uniquely positioned for their specific tax situation. Marketed and got leads for independent tax businesses helping to grow customer bases by triple or more for some. 72 PRS, 84% NPS, 21% referral share rate (4× forecast).

Coming soon - Featured Case Study

Twitter logo

Senior Staff Product Designer

Twitter | San Francisco, CA | May. ’22 – Jan. '23

Led design across Twitter's highest-volume surfaces; Compose, Replies, and Personalization. Shipped experiments that improved composition, replies, and personalized feed quality. Drove & executed through vast usability improvements, mental-model mapping, conceptual changes, & design operations via project tracking, design reviews, and critiques.

Make Twiter Easy - Featured Case Study

DeathGhost logo

Sabbatical

DeathGhost | San Francisco, CA | Oct. ‘20 – May ‘22

Stepped back from corporate work to start a woodworking studio (deathghost.com). Built the brand, products, and customer base solo.

True logo

Head of Design

True | San Francisco, CA | May ‘20 – Oct. ‘20

Head of Design for a social-media startup. Responsible for overall strategy, vision, & design execution. Implemented organizational changes & processes for efficiency and predictability. Acted as Player/Coach directly contributing designs and managing a team of 6 designers.

True Onboarding - Featured Case Study

Ancestry logo

Director, UX & Design

Ancestry | San Francisco, CA | Oct. ’16 – Feb ’20

Designer Leader for Ancestry DNA. Led & directed 30+ team members spanning 5 pillars across 2 offices. Fostered & grew a culture of innovation through reviews, critique, & empowerment. Collaborated with cross-functional partners & executive leaders to bring forward a vision & direction for product improvements & 0-1 new products..

Ancestry Mosaic - Featured Case Study

Idean/Frog logo

Design Lead

Idean (now Frog) | San Francisco, CA | Mar. ’15 – July ’16

Design Lead for multiple teams on multiple client projects. Managed a team of six interns and three designers. Served as the Design Lead for a new consumer product for a large action camera company, working for 1.5 years to bring the product to market. Designed a multi-user/size/input hardware/software experience which helps teams work together better both remotely and colocated in the same space.

Aerial Photography - Featured Case Study

Stimulant logo

Interaction Designer

Stimulant | San Francisco, CA | Oct. ’12 – Feb. ’14

I designed the MOHAI Launchpad for the Bezos Center for Innovation, the digital experiences for the Reunion Tower in Dallas, Tx, the Intel Ultrabook Exhibit in the Intel Museum, a creative drawing application for large tablets for Samsung’s PIT group, and more. I designed for uncommon computing through collaboration, experimentation, prototyping, and iteration with clients, engineers, and product teams.

Punchcut logo

Interaction Designer

Punchcut | San Francisco, CA | May ’11 – Oct. ’12

At Punchcut I designed a watch-battery powered smart watch, music applications, communication applications, and e-commerce applications for Fortune 500 companies, corporations, and start-ups. I designed mobile experiences for smart phones, tablets, and TVs. Delivered artifacts from sketches and prototypes, to full annotated wireframe documents.

Mozilla Firefox logo

User Experience Designer

Mozilla | Mountain View, CA | May ’10 – Aug. ’10

Designed and prototyped Firefox Home Tab. Researched and presented perceived performance for the Firefox startup process.

IU logo

Web Design & Developer

I.U. Communications | Bloomington, IN | Jan. ’09 – Aug. ’09

Designed and prototyped a campus-wide emergency system for IU. Created front-end code for multiple websites. Critiqued and implemented improvements to current websites.

Cerner logo

Technical Intern of Design

Cerner | Kansas City MO | June ’08 – Aug. ’08

Prototyped and tested designs for a hospital education administration system. Designed patient focused entertainment and education system.

IU logo

Web Design & Developer

I.U. Alumni Association | Bloomington, IN | Aug. ’06 – May ’08

Responsible for the creation, maintenance, and coding of 13,500 pages, 85 sites. Wrote web code in multiple languages.


Education

IU logo

M. S. Human Computer Interaction Design

Indiana University

IU logo

B. S. Informatics & Computer Science

Indiana University

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