Key metrics and business impact
Just some of the recognition I've recieved
“JW is an excellent design partner. His craft is top notch, with very positive feedback from customers and leaders. He not only leads with a POV doing actual design work, but holds a high bar across his design team for amazing work. He also operates in the "new way" as a builder, blurring the lines between functions with tight collaboration and incredible velocity. JW is a key member of our Omni leadership team and is crucial to our ability to move so quickly with high impact on this priority for Intuit. ”
Carly Wood, Director of Product Management
“The provocations on pro profile, green zone accounts, and starting with a pro ARE the strategy moving forward.”
SVP, Marketing
“John Wayne is the best design partner ever. You have an awesome ability to move from the strategy mindset to fast implementation. You always hit the freakin mark, everytime.”
Principle Product Manager
”John Wayne has never let lack of process or formality hold him back from making things real”
Group Product Manager
“Without you, we would not have been able to deliver a customer experience at this scale, with this quality, and in a very short period of time. Within two quarters, you’ve turned an investor day dream into reality. You role model boldness, customer obsession, courage, and resilience.”
Nhung Ho, VP of AI Science
“The entire set of OMNI patterns and experiences across mobile and web keep getting tighter and tighter. Seeing the e2e spotlight left me really excited about the product and customer experience we’re working towards. Huge shout out to John Wayne for the killer walkthrough.”
Liam Greig, Director of Product Design
“You might be onto a breakthrough.”
Scott Cook, Founder
“You’re my absolute favorite designer to work with; across the many years I’ve had the pleasure to work on product.”
Mike Artamonov, Manager 3 of Engineering
“You’re very organized and clear in explanation, and great about receiving feedback. It’s good to be bringing in explorations early like you are, because most of the things we review here are too far gone and doesn’t feel like we can actually do anything about it.”
Cole Miller, Design Director
“I wish I had more “John Waynes!” His maturity and calmness led the team through a time of a lot of change. His work on numerous initiatives unlocked design and impacted the product and team, as well as the customer and contributed to exceptional holiday sales. ”
Senior Director of Design
“John Wayne is a self-starter, highly strategic and puts in the effort to carefully understand customer problems. This makes him a strong product partner. He is able to think of the problem clearly and hence influence his team to design accordingly, as he leads with strategic intent, going beyond the focus on a sole feature to focusing on the entire product. John Wayne also demonstrated in- depth understanding our customers and can articulate their needs.”
Senior Director of Design
“… you elevated the team with your professionalism, solid process, design skills, and eagerness to share and teach what you know.”
Director of Design
“John Wayne is an amazing mentor and leader. His voice and strategic point of view is integral to the success of our team. He has led multiple products to launch and is continuously doing a great job at pushing everything forward. He is an asset to the design team and he is valued by all of us.”
Senior Product Designer
“Gifted and direct in guidance. Confident, unflappable, articulate, & candid.”
Principle Product Designer
“Great designer and compassionate leader.”
Director, UX & Product Design
Intuit (QuickBooks) | San Francisco, CA | Feb. ‘25 – Current
Built and led a 13-person team (up from 3) shipping QuickBooks’ AI product. Took Intuit Intelligence from concept to GA in 5 months. Designed the agentic Business Feed (44% engagement, target was 25%) which the CEO called “the most significant launch in our history.” Presented to Board of Directors. Fast Company Innovation by Design 2025, AI — honorable mention.
”We’ve done a great job on the design”
Dava Talach, V.P. Product
”This is the direction, love it!”
Marianna Tessel, E.V.P. Small Business Group
Coming soon - Featured Case Study
Intuit (TurboTax) | San Francisco, CA | Sept. ‘23 – Feb. ‘25
Took on Director-level scope to design and launch TurboTax Verified Pro, a 0-to-1 dual-sided marketplace. Matched consumers with an independent tax pro uniquely positioned for their specific tax situation. Marketed and got leads for independent tax businesses helping to grow customer bases by triple or more for some. 72 PRS, 84% NPS, 21% referral share rate (4× forecast).
Coming soon - Featured Case Study
Twitter | San Francisco, CA | May. ’22 – Jan. '23
Led design across Twitter's highest-volume surfaces; Compose, Replies, and Personalization. Shipped experiments that improved composition, replies, and personalized feed quality. Drove & executed through vast usability improvements, mental-model mapping, conceptual changes, & design operations via project tracking, design reviews, and critiques.
Make Twiter Easy - Featured Case Study
DeathGhost | San Francisco, CA | Oct. ‘20 – May ‘22
Stepped back from corporate work to start a woodworking studio (deathghost.com). Built the brand, products, and customer base solo.
True | San Francisco, CA | May ‘20 – Oct. ‘20
Head of Design for a social-media startup. Responsible for overall strategy, vision, & design execution. Implemented organizational changes & processes for efficiency and predictability. Acted as Player/Coach directly contributing designs and managing a team of 6 designers.
True Onboarding - Featured Case Study
Ancestry | San Francisco, CA | Oct. ’16 – Feb ’20
Designer Leader for Ancestry DNA. Led & directed 30+ team members spanning 5 pillars across 2 offices. Fostered & grew a culture of innovation through reviews, critique, & empowerment. Collaborated with cross-functional partners & executive leaders to bring forward a vision & direction for product improvements & 0-1 new products..
Ancestry Mosaic - Featured Case Study
Idean (now Frog) | San Francisco, CA | Mar. ’15 – July ’16
Design Lead for multiple teams on multiple client projects. Managed a team of six interns and three designers. Served as the Design Lead for a new consumer product for a large action camera company, working for 1.5 years to bring the product to market. Designed a multi-user/size/input hardware/software experience which helps teams work together better both remotely and colocated in the same space.
Aerial Photography - Featured Case Study
Stimulant | San Francisco, CA | Oct. ’12 – Feb. ’14
I designed the MOHAI Launchpad for the Bezos Center for Innovation, the digital experiences for the Reunion Tower in Dallas, Tx, the Intel Ultrabook Exhibit in the Intel Museum, a creative drawing application for large tablets for Samsung’s PIT group, and more. I designed for uncommon computing through collaboration, experimentation, prototyping, and iteration with clients, engineers, and product teams.
Punchcut | San Francisco, CA | May ’11 – Oct. ’12
At Punchcut I designed a watch-battery powered smart watch, music applications, communication applications, and e-commerce applications for Fortune 500 companies, corporations, and start-ups. I designed mobile experiences for smart phones, tablets, and TVs. Delivered artifacts from sketches and prototypes, to full annotated wireframe documents.
Mozilla | Mountain View, CA | May ’10 – Aug. ’10
Designed and prototyped Firefox Home Tab. Researched and presented perceived performance for the Firefox startup process.
I.U. Communications | Bloomington, IN | Jan. ’09 – Aug. ’09
Designed and prototyped a campus-wide emergency system for IU. Created front-end code for multiple websites. Critiqued and implemented improvements to current websites.
Cerner | Kansas City MO | June ’08 – Aug. ’08
Prototyped and tested designs for a hospital education administration system. Designed patient focused entertainment and education system.
I.U. Alumni Association | Bloomington, IN | Aug. ’06 – May ’08
Responsible for the creation, maintenance, and coding of 13,500 pages, 85 sites. Wrote web code in multiple languages.
Indiana University
Indiana University
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