Overview
Over time the various products and features from Ancestry had become fragmented, disjointed, and hard to utilize. In 2017 we formed a “tiger team” to take on a vision for the future that could bring together multiple experiences into one cohesive product, via an iOS app.
I lead a team of 3 designers to create an all-encompassing product vision including multiple prototypes, multiple presentations, demo app on iOS, product posters, and an introduction video.
We wanted to help customers answer three basic questions
Overview
Getting There
I worked with VP’s of product and design throughout our initial research phases, including conducting multiple workshops, ideation sessions, and customer interviews. We gathered up all of this massive information, along with previous research on our products, and started figuring out the product vision and strategy. We created personas for our current and future customers and crafted a narrative story for the overall vision. Once we stepped into creating screens, we initially hired an outside agency, but ultimately brought the work in-house due to the complexity of the product space.
I was responsible for not only undertaking the overall design of the experience and vision, but also its communication via a company offsite. Our design phase went through iterative user flows, wireframes, visual explorations, and prototyping; over the course of ten weeks. Ultimately, the product vision was showcased with presentations and a video at an all-hands company offsite.
Overview
Highlights
Key moments and responsibilities
Design Details
Showcasing a cohesive and comprehensive vision for the future of Ancestry products; all in one app.
This is a high-level overview. In interviews and presentations I go deeper on strategy, process, and my direct contribution — get in touch if you'd like to see it.
