Inspire billions of people through self-identity and greater belonging
Over time the various products and features from Ancestry had become fragmented, disjointed, and hard to utilize. In 2017 we formed a "tiger team" to take on a vision for the future that could bring together multiple experiences into one cohesive product, via an iOS app.
I lead a team of 3 designers to create an all-encompassing product vision including multiple prototypes, multiple presentations, demo app on iOS, product posters, and an introduction video.
We wanted to help customers answer three basic questions
- Where do I come from?
- How do I belong?
- What can I become?