Discovering the culture and traditions behind your DNA
What does it mean to be Irish? Through user research and generative methods, we found an unmet need in the world. Customers wanted to explore deeper into their DNA, beyond a pie chart, and know "what does it mean Irish/Norwegian/German" and more.
Mosaic helps people connect with cultures, traditions, values, lifestyles, foods, and more from the DNA they inherited from around the world.