Product and Experience Designer
Results-driven designer with a proven track record of execution, direction, & leadership for new & existing products. Expert in executing design and driving positing metrics impact. Adept at collaborating with cross-functional & executive partners to develop & improve products through breakthrough innovation. Demonstrated ability to lead and drive product results through design direction, execution, & operations.
- Grew AncestryDNA from 1M to 20M+ customers
- Brought AncestryDNA Traits to market, selling 5M+ upgrades and kits
- Overhauled Ancestry DNA iOS app to 4.8 rating
- - Increased Tweets Composed per user by .33%
- - Increased personalization feedback from Twitter Home by 7.26%
- - Increased Replies Sent by .42%
Awards & Talks
Senior Staff Product Designer
Twitter | San Francisco, CA | May. ’22 – Jan. '23
Director-level IC for the core of Twitter. Rapidly took on a range of large, complex projects driving through leadership & execution with positive metrics impact. Drove & executed on the largest Twitter surfaces; Home, Tweets, & Tweet Details; through vast usability improvements, mental-model mapping, conceptual changes, & design operations via project tracking, design reviews, & critiques.
True | San Francisco, CA | May. ’20 – Oct. ’20
Head of Design for a social-media startup. Grew the design team to 6+ designers. Responsible for overall strategy, vision, & execution across all platforms. Implemented organizational changes & created new processes for efficiency & predictability. Proactively led product and design teams to a 6-month lead time for new products, features, & innovations, successfully closing the gap with engineering teams. trytrue.com
Director, UX & Design
Ancestry | San Francisco, CA | Oct. ’16 – Feb ’20
Designer Leader for Ancestry DNA. Led & directed 30+ team members spanning 5 pillars across 2 offices. Fostered & grew a culture of innovation through reviews, critique, & empowerment. Collaborated with cross-functional partners & executive leaders to bring forward a vision & direction for product improvements & 0-1 new products..
Idean (now Frog) | San Francisco, CA | Mar. ’15 – July ’16
Design Lead for multiple teams on multiple client projects. Managed a team of six interns and three designers. Served as the Design Lead for a new consumer product for a large action camera company, working for 1.5 years to bring the product to market. Designed a multi-user/size/input hardware/software experience which helps teams work together better both remotely and colocated in the same space.
Stimulant | San Francisco, CA | Oct. ’12 – Feb. ’14
I designed the MOHAI Launchpad for the Bezos Center for Innovation, the digital experiences for the Reunion Tower in Dallas, Tx, the Intel Ultrabook Exhibit in the Intel Museum, a creative drawing application for large tablets for Samsung’s PIT group, and more. I designed for uncommon computing through collaboration, experimentation, prototyping, and iteration with clients, engineers, and product teams.
Punchcut | San Francisco, CA | May ’11 – Oct. ’12
At Punchcut I designed a watch-battery powered smart watch, music applications, communication applications, and e-commerce applications for Fortune 500 companies, corporations, and start-ups. I designed mobile experiences for smart phones, tablets, and TVs. Delivered artifacts from sketches and prototypes, to full annotated wireframe documents.
User Experience Designer
Mozilla | Mountain View, CA | May ’10 – Aug. ’10
Designed and prototyped Firefox Home Tab. Researched and presented perceived performance for the Firefox startup process.
Web Design & Developer
I.U. Communications | Bloomington, IN | Jan. ’09 – Aug. ’09
Designed and prototyped a campus-wide emergency system for IU. Created front-end code for multiple websites. Critiqued and implemented improvements to current websites.
Technical Intern of Design
Cerner | Kansas City MO | June ’08 – Aug. ’08
Prototyped and tested designs for a hospital education administration system. Designed patient focused entertainment and education system.
Web Design & Developer
I.U. Alumni Association | Bloomington, IN | Aug. ’06 – May ’08
Responsible for the creation, maintenance, and coding of 13,500 pages, 85 sites. Wrote web code in multiple languages.
M. S. Human Computer Interaction Design
B. S. Informatics
Assistant Instructor and Mentor
Interaction Design Practice | Aug. ’10 – Dec. ’10
Prototyping for Design | Aug. ’10 – Dec. ’10
Social Informatics | Jan. ’10 – May ’10
Human Computer Interaction | Aug. ’09 – Jan. ’10