John Wayne. Design Leader.

John Wayne. Design Leader.

Product and Experience Design Leader

Versatile Design Leader experienced in leading, hiring, and growing multi-disciplinary teams for new products and spaces. Extensive experience in developing products and services incorporating customer-centric design and breakthrough innovation. Successful at driving, conceptualizing, visioning, and executing across all platforms.


  • Growing AncestryDNA from 1M to 20M+ customers
  • Bringing AncestryDNA Traits to market, selling 5M+ upgrades and kits
  • Overhauling iOS app to 4.8 rating
  • 2017 Red Dot Award | Best of the Best in Product Design
  • 2014 Interpretive Interactive Installations Award | AAM
  • 2013 GOLD | Best Museum Environment | Event Design Awards
  • 2012 | Speaker | Midwest UX | Living with Wearable Tech
  • 2011 | Workshop Session | Midwest UX | MacGyver Prototyping

Work Experience

VP, Design

Hello Mobile Inc | True | San Francisco, CA | May. ’20 – Oct. ’20

Lead and owned all design activities, worldwide, for a small startup in the social space. Grew the design team from 3 to 6 designers, along with a small number of contractors. Responsible for the overall strategy, vision, and design across all platforms. Implemented organizational changes and created new processes for efficiency and predictability. Lead both product and design teams from being behind development to a six-month lead time of new products, feautres, and innovations.

Director, UX & Design

Ancestry | San Francisco, CA | Oct. ’16 – Feb ’20

Led a team of designers working on all products within the DNA space. Collaborated to bring forward a vision and help set the direction of new products and updates to existing products. Managed a team of 5-7 designers directly, while leading a much larger team, and collaborating with cross-functional partners and executive leaders. Empowering people to get results. Grew a product from 3M to 15M+ users while bringing new products to market. Fostered and grew a culture of innovation. Revamped DNA app for iOS and Android.

Design Lead

Idean | San Francisco, CA | Mar. ’15 – July ’16

Led multiple teams on projects, including managing a team of six interns and three direct reports. Served as Design Lead for a new consumer product for a large action camera company, working for 1.5 years to bring the product to market. the design for a multi-user/size/input software which helps teams work together better both remotely and colocated.

Interaction Designer

Stimulant | San Francisco, CA | Oct. ’12 – Feb. ’14

I designed the MOHAI Launchpad for the Bezos Center for Innovation, the digital experiences for the Reunion Tower in Dallas, Tx, the Intel Ultrabook Exhibit in the Intel Museum, a creative drawing application for large tablets for Samsung’s PIT group, and more. I designed for uncommon computing through collaboration, experimentation, prototyping, and iteration with clients, engineers, and product teams.

Interaction Designer

Punchcut | San Francisco, CA | May ’11 – Oct. ’12

At Punchcut I designed a watch-battery powered smart watch, music applications, communication applications, and e-commerce applications for Fortune 500 companies, corporations, and start-ups. I designed mobile experiences for smart phones, tablets, and TVs. Delivered artifacts from sketches and prototypes, to full annotated wireframe documents.

User Experience Designer

Mozilla | Mountain View, CA | May ’10 – Aug. ’10

Designed and prototyped Firefox Home Tab. Researched and presented perceived performance for the Firefox startup process.

Web Design & Developer

I.U. Communications | Bloomington, IN | Jan. ’09 – Aug. ’09

Designed and prototyped a campus-wide emergency system for IU. Created front-end code for multiple websites. Critiqued and implemented improvements to current websites.

Technical Intern of Design

Cerner | Kansas City MO | June ’08 – Aug. ’08

Prototyped and tested designs for a hospital education administration system. Designed patient focused entertainment and education system.

Web Design & Developer

I.U. Alumni Association | Bloomington, IN | Aug. ’06 – May ’08

Responsible for the creation, maintenance, and coding of 13,500 pages, 85 sites. Wrote web code in multiple languages.


M. S. Human Computer Interaction Design

Indiana University

B. S. Informatics

Indiana University

Academic Experience

Assistant Instructor and Mentor

Interaction Design Practice | Aug. ’10 – Dec. ’10

Course Co-designer

Prototyping for Design | Aug. ’10 – Dec. ’10

Assistant Instructor

Social Informatics | Jan. ’10 – May ’10

Assistant Instructor

Human Computer Interaction | Aug. ’09 – Jan. ’10

Download PDF Resume